AI-driven audience clustering in sport media: a human–computer interaction approach using ‘CoPE-DEC’
AI-driven audience clustering in sports media leverages machine learning and human–computer interaction to segment fans based on behavior, preferences, and engagement. Using the CoPE-DEC framework, researchers combine computational profiling with participatory design and ethical considerations to enhance personalization, decision-making, and user experience while preserving transparency, privacy, and fairness.
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